Check out this blast from the past:
Others caution that ”Trek” can’t revive itself by merely wooing young viewers. Says writer-producer Michael Piller, ”You could make a very good case that Gene Roddenberry’s fundamental decision back in the ’60s that he was not going to write [a show] for kids is why the franchise has lasted.”
From: Entertainment Weekly, Published in issue #720 Jul 25, 2003
So, the latest version is yet again going to appeal to younger audiences, eh? Better luck next time?