Re-Branding Gone Wrong, or Too Much Truth in Advertising?

The UK Office of Government Commerce (OGC) is undergoing a re-branding effort. I happen to think the new logo represents a good grip on the actual efforts of most government organizations.

I especially like the response from the spokesman for OGC:

“The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters ‘OGC’ – and is not inappropriate to an organisation that’s looking to have a firm grip on government spend!”

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Keith Olbermann featured this in Thursday’s (4/23) oddball.

Author: RAnthony

I'm a freethinking, unapologetic liberal. I'm a former CAD guru with an architectural fetish. I'm a happily married father. I'm also a disabled Meniere's sufferer.

Attacks on arguments offered are appreciated and awaited. Attacks on the author will be deleted.

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