Stephen Follows ran the numbers through his three distinct perspectives for considering movies; Creative, Commercial, Cultural. He selected specific datasets for all three perspectives in order to determine if Die Hard is a Christmas movie or not. I, as a lowly movie watcher, defer to his expertise on this subject. Here is a link to his article.
For those of you who cannot be bothered to read a few pages of text with some interesting graphs mixed into them in order to liven up the number crunching, I’ll give you a tl;dr quote from the conclusion.
[I]t’s certainly fair to say that Die Hard is regarded as a Christmas movie in popular culture. Like it or not, the association between Die Hard and Christmas is fast increasing and in years to come its Christmassyness will be beyond question.Stephen Follows
Hat/tip to The Wife for the link to this article. When I mentioned I was doing a series of pieces on Our Lord John McClane, she insisted I had to read Stephen’s article and include it in the series. I will be relying on his three perspectives consciously in the future when I review films, as I have been known to do. I was already taking the three of them into account when I wrote reviews or mused on the impact of various films, but I had never given the perspectives names before.