The internet is not just a cheap, fast, and easy way to spread information. It is also a force multiplier. Small information campaigns can end up having a massive effect, for two important reasons. One is that the inherent structure of the web allows for and encourages the spread of information. Some kinds of information spread faster and wider than others. So we need to ask ourselves – what features of information will make it spread more through social media? It’s not accuracy, or thoroughness, or fairness. Bite-sized nuggets of drama or humor seem to do the best. If your information is unencumbered by reality, that is an advantage.
NeuroLogica Blog » A Poor Marker of Truth
