That is what Twitter is, a headline writing contest. Anyone who believes it is more than that is deluded.
Twitter is 98% bullshit. That is why the Orange Hate-Monkey thrives there. He’s also 98% bullshit. Second, I’m one of the people who uses another platform (Tumblr) to auto-post to Twitter because Twitter is 98% bullshit and no one with a functioning brain would spend any amount of time on Twitter.
Having said that, there *are* bot swarms on Twitter which make up a huge portion of the traffic on Twitter, and I wish the media types who live on Twitter understood just how meaningless their social platform of choice is. Everyone else is on Facebook. Why aren’t they?