This is the way I saw the structure when I first noticed it under construction two decades ago, driving through one of the many new power centers that were popping up at the edges of Austin. I didn’t see it as the empty shell that would soon be filled with consumer goods that the average tech junkie would be clamoring for. I saw it as it sits now, a building that was aged and worn from twenty years of hard use, cast aside like an empty cardboard container that only existed to hold a transitory meal of convenience. A tribute to the vanity of consumer culture, unloved and abandoned.
This is life in the city. The structures that seem to erupt suddenly out of the landscape and briefly exist as bustling hives of industry that are almost as suddenly vacant and decaying, a blight on the landscape that was perfectly fine the way it was before the bulldozers showed up to turn a farmer’s field into a parking lot. What, exactly, did this structure offer that wasn’t available at the local mall? The local mall that is now also abandoned or repurposed into something else?
Now the power centers sit just as idle as the malls started doing a decade and more ago, and the real estate developers are looking for the next big thing that they can get us all to go to and spend money we don’t have on things we don’t need. This wouldn’t be so bad if it wasn’t the same behavioral patterns that hollowed out the centers of our cities back in the sixties and seventies. Maybe it is time to stop seeking the next new, shiny thing and take a look around at what already exists that we can make suit the needs of the moment. Let the corporations and the land developers starve. The people don’t need them if they can’t serve the needs of today.